Simple-Attentive-High Quality. These are the core values that this small family run company was launched from. Simple is a word that gets pushed to the background in this world of high tech complexity..... Welcome to our storefront, where we strive to provide high quality hand picked products that quietly make your life easier in the background. This husband and wife venture centered around making "your" life simpler which in turn simplifies our life with the freedom that a small online business allows. Building a brand that stresses quality, attentive customer service and a simple buying experience could lead to a simpler life for everyone!